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Abstract

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SmallBizAdvertisingSecrets

*

Home

KICKSTART YOUR SMALL BUSINESS WITH BRILLIANT ADVERTISING

Every small business needs advertising to succeed. You may have the
best product, the best service, the best price, but unless you let
potential customers know about it, your business will never get off the
ground.

This book is to help with businesses that are physical and tangible,
not ones that are exclusively conducted online, so if you only want to
work online, this book is not for you. What I write will help you
kickstart any business such as in retail, service, manufacturing,
importing, business to business, or wholesale.

I have operated my own small businesses that mostly made me good money,
but a couple of them failed. (Good experience, but OUCH it hurts.) One
of those small businesses became very big - international in fact - and
through all this experience I have learned the hard way what works and
what does not when it comes to advertising. I have seen so much money
wasted on misdirected or totally ineffective advertising that I knew it
was time to write this book.

What an ordinary website!

You might look at my style on this page and think "If he's an
advertising expert, why does his website look so ordinary?" The answer
is simple - I know that you are looking for information, so that is
what I am giving you.

Do you really want to be impressed with my web design skills or do you
want to know if this book is going to help you? Do you think it has to
be worth more if I throw in free extras that any web entrepreneur can
get free of charge so they can pad their offers? Do you want facts or
fluff before deciding whether to spend your money?

I am not only giving you the facts, I am giving you true value for
money.

EXAMPLE 1: On page 30, I deal specifically with the subject of using
advertising agents or doing it yourself. Advertising agents will hate
me for what I write there. Why? Because I show you in very simple
language why you can do without them.

EXAMPLE 2: On page 6, I explain why a lot of Yellow Pages advertising
is absolutely wasted money. Once you read this you will see the point
and not fall into the trap with the encouragement of the Yellow Pages
rep and other "experts".

EXAMPLE 3: On page 10, I show how to ensure that people will even open
un-addressed mail - you know: "TO THE HOUSEHOLDER". Nobody opens them
right? Wrong! Your mail will be opened if you follow my advice.

These few examples should be enough to show you that what you are
buying in this book is real life, down to earth, practical, and
effective. But just in case you still have doubts I have included below
the full contents list from my book. 36 pages of helpful, genuine
information that can help make the difference between life and death
for your small business.

Please note that page numbers may change as I make revisions from time
to time. If any revisions are substantial I will forward them to you,
even if it is a year or more after you buy the book. I want your small
business to succeed, and advertising is a crucial factor.

What our book buyers say:

"I didn't know where to start, but your book made sense of it all -
GREAT!" Jason

"Some great ideas I would never have thought of. Thanks." Suzie

"Your Yellow Pages info is brilliant. Makes average Yellow Pages ads
look pointless, but with your info I know I will get the calls." Alex

"We already tried your advice on 'Warm Calling' and have the orders
to prove that it works. WOW!" Nicki and Tim

"You have saved me hundreds of $$$ by warning where I might waste
money." Jay

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

INTRODUCTION
1. You're Ready To Start ..................................Page 1
2. But The Sales Aren't Happening!....................Page 1
3. Advertising For The Small Players..................Page 2
4. Which Media To Use?...................................Page 2

YELLOW PAGES

1. How Big Should My Ad Be? .......................Page 3
2. Businesses With A Big Presence ................Page 3
3. What's Niche Marketing?...........................Page 4
4. Businesses With A Small Presence ............Page 4
5. Timeliness ..............................................Page 4
6. Multiple Books And Multiple Categories ........Page 5
7. The Key To YP Advertising .........................Page 5
8. The Point Behind Your Text .......................Page 6
9. The Format Of The Text .............................Page 6
10. Don't Be Afraid Of Your Competitors! ............Page 7
11. Yellow Pages Online .................................Page 7
12. A Few More Points .............................Page 7

DIRECT MAIL
1. Choosing Your Recipients ........................ Page 8
2. Create Your Own List .............................. Page 8
3. Getting Them To Open It........................... Page 9
4. Un-Addressed Mail ................................. Page 9
5. Addressed Direct Mail ..............................Page 10
6. Getting Them To Read It - And Act On It ......Page 10
7. Catchy Text ........................................... Page 11
8. Text In Point Form .................................. Page 12
9. Pictures And Graphics ........................Page 12

NEWSPAPERS AND MAGAZINES
1. Papers Or Mags? ................................... Page 13
2. Choosing The Most Suitable Publications ...Page 14
3. Where Should The Ads Go? .....................Page 14
4. How Big Should My Ads Be?.................... Page 14
5. How Should My Ad Look? ........................Page 15
6. Use Emotion ..........................................Page 15
7. Use Positive Language .............................Page 16
8. Be Confident! ..........................................Page 16
9. But My Competitor Is Cheaper ...................Page 16
10. I Can't Match Their Level Of Service! ............Page 17
11. Getting Big Discounts On Advertisements.... Page 17

PROMOTIONAL PRODUCTS GIVEAWAYS
1. Pens And Pencils...................................... Page 18
2. T-shirts And Caps ....................................Page 18
3. Balloons And Stickers ..............................Page 19
4. Fridge Magnets .......................................Page 19
5. Mugs And Glassware ...............................Page 19
6. Keyrings, Pocketknives And Bottle Openers..Page 19
7. Rulers, Note Pads, etc .............................Page 20
8. Calendars ...............................................Page 20
9. Mouse Pads ...........................................Page 20

RADIO
1. Introductory Comments .............................Page 20
2. What Do I Say In My Ad? ........................ Page 21
3. Whose Voice? .......................................Page 21
4. How Often And How Long? ........................Page 21

SIGNS.......................................... Page 22

INTERNET
1. Cyberspace - It's The Wild, Wild West! ...Page 23
2. Advantages Of Having A Website ............Page 23
3. Getting A Website Of Your Own ......... .Page 23
4. Should I Do My Own? ...........................Page 24
5. What Should My Website Say? ............ Page 24
6. How Will Customers Find My Website? ... Page 25
7. Advertise In Order To Advertise ............... Page 25
8. A Few More Points About Websites .........Page 25

COLD CALLING
1. Why It Can Be So Effective ......................Page 26
2. The Time Factor .....................................Page 27
3. How To Do It Painlessly ...........................Page 27

WARM CALLING ...............................Page 28

FREE OR "AT COST" FIRST ORDERS. Page 29

SOME GENERAL PRINCIPLES
1. DIY Versus Paying Advertising Agents........ Page 30
2. Think Outside the Square .........................Page 30
3. The Use of Capitals .................................Page 31
4. Choosing Fonts ......................................Page 32

SUMMING UP
* The Pros And Cons Of The Various Media ...Page 33
* Themes We've Learned ............................Page 35
* Customers Have To Be Generated ..............Page 35
* Have An Ad Budget .................................Page 35
* Create Ads Not Plaques ...........................Page 35
* Sell Yourself Not Your Product ..................Page 35
* Niche Marketing ......................................Page 35
* Use Emotion To Get Attention ...................Page 35
* Try To Take A Long-term Approach .............Page 35
* Try To Be Creative ...................................Page 36
* Try To Be Self-Reliant ..............................Page 36
* Do Some Test Marketing ..........................Page 36
* Don't Be Intimidated! ................................Page 36

CONCLUSION ...................................Page 36

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
++++

Well, now you know exactly what you are getting for your money, it is
time for me to close the sale............... OOPS! - there goes another
advertising secret. But after all, I am trying to teach you how to
advertise and get results. You should always include a call to action
such as: "Call now - Get an immediate quote - Buy now - Email now -
Pick up that phone before it's too late - Fill in the order form and
mail today - Call your friendly widget expert today - Place your Н
price order now - Contact us today for exceptional service."

My call to action is to suggest that you hit the "Buy Now" button, but
BEFORE YOU DO...... (I just broke an important rule. I should not let
anything distract you from ordering my book right now.) ....... I want
you to know that I am so sure that I am offering real value for money
in a world of mass produced e-books written by people who have no real
- life experience, that I offer a full refund within 60 days if you
think this book is not worth every penny.

When you download the book you will find my contact details. If you are
not satisfied, simply email me at the address shown in the book and I
will make the refund as quickly as humanly possible.

Now, please go straight to that Buy Now button and order the best value
book you will ever find on the internet for only $50.

Best wishes for the success of your small business,

Harrison T Medway

Contact me here if you have question

-

Copyright 2009 SmallBizAdvertisingGuide. All rights reserved.

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